The sudden rise in restaurant visits
For the 12 months ending in November 2013, visits to fast casual restaurants rose 8 percent. Spending jumped 10 percent versus 2 percent overall, compared to traffic being flat in the overall industry and in fast food. While the fast casual segment is getting business from all age groups, millennials are especially drawn to it.
NPD Group found similar results when it studied the sales of 10 fast casual Mexican chains throughout the past five years.
Sales at those chains went from $2,802,659 in 2009 to $4,662,505 in 2013.
So clearly there continues to be enormous opportunity.
Commitment to Community
Hospitality is a core value at Salsarita’s Fresh Mexican Grill and as part of our culture, the restaurants are committed to the communities they serve through The Caring Cantina. Hospitality comes in many forms but in its most basic form it is the act of welcoming another and making them feel at home. Too many families in America today have no place to call home, no place to feel welcome or to welcome others. By some estimates, over 3.5 million Americans will experience homelessness this year; of that number, 1.6 million are the children of homeless families. The causes of homelessness are numerous, but its impact is singularly painful.
The Caring Cantina was created to help fight homelessness and to engender a spirit of true hospitality for the families in our communities. Through volunteer efforts, community engagement and the entrepreneurial drive of our franchisee partners, the Caring Cantina donates time, food and resources to local, not-for-profit organizations working to help families overcome homelessness and make our communities a haven for true hospitality.